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Premera Blue Cross launched its first-ever virtual primary care plan, dubbed Premera Now, in partnership with primary care telehealth company 98point6. The plan will be available to employers in Washington state starting October 1st.

Premera NOW will be available to the insurer’s employer clients beginning in October. The plan, designed in partnership with telehealth company 98point6, will offer free virtual visits through the platform and a lower premium compared to a standard PPO plan, Premera said in an announcement.

The trusted family doctor is going virtual just in time for the upcoming employer open enrollment season, thanks to the launch of Premera Blue Cross’ first-ever virtual primary care plan, the company announced today.

“The one thing we know for sure about a plan is that it is going to change.” This saying is one the team at 98point6 is fond of saying because it’s true, especially when applied to product roadmaps, said Siddharth Bhatia, director of product at the Seattle-based healthtech startup.

One of the apps you’ll likely come across in searching for a new doctor and telehealth service is 98point6, which offers on-demand, text-based primary care. Dozens of full-time, board-certified primary care physicians provide diagnoses and treatments through the app. “It’s truly a primary care experience rather than a traditional telehealth visit,” says Brad Younggren, 98point6’s chief medical officer. “Doctors are doing almost everything they’d do in a brick and mortar office.”

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98point6 partners with Boeing, Chipotle and more. The company will now be providing text-based primary care to the employees of a new batch of enterprise clients also including Circle K and KinderCare.

The Covid-19 pandemic has caused employers to look for ways to beef up their telehealth benefits. One example: A Seattle-based startup offering text-based primary care services landed four new corporate clients this year. 98point6 will bring its text-based primary care platform to Boeing, Chipotle, Circle K and KinderCare, for a total of more than 500,000 employees. The company has a total of more than 3 million users.